(Seemed like a good idea.)
Most software projects born from the itching need to overcome a problem.

As a merchant company doing business for some long years now we have been itching, very much. Some of our business processes involves managing sales teams and selling services. We have been doing this for years and weren't satisfied with how we used it. Stock Excel was (and for many, is) the de-facto standard for managing and keeping track of sales activities.
Let's take a sales manager at an online news publishing company who deals with business contacts to generate revenue for the company. The news publishers contacts are people who decide on ad budgets, several deals are happening at once, the manager needs to work on those contacts and hit them with special deals, campaigns and so forth.
This is nothing out of ordinary, but where does he keep track of what he has done? If this manager is only doing business development, where does he write up his reports? Besides, what is up with his projects? How is he held accountable for his work?
He would use an Excel sheet for doing this. Later Google Docs. Or, at a large company, some feature-loaded, expensive service. For us, it was good. But, as you might have guessed by now, it was itching, and therefore we decided to make a service around this for ourselves that we can use and be happy with it.
So here we are, building a service, and we are going public beta soon.
If you are interested drop us your email address at the bottom of this page.